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Kia: Feel Something Again

Brand
Date

Aug 2018

Description

Kia leans into performance aesthetics with the commercial spot, Feel Something Again. The project captures a red sports sedan navigating a racetrack, combining precision drifting with high-energy crowd reactions to showcase the vehicle in a live-action environment. Produced by MJZ with creative direction from David & Goliath, the spot utilizes cinematic camera angles and golden hour lighting to frame the automotive sequences. Visual effects from The Mill London and editorial work by EXILE support the fast-paced transitions, highlighting the interplay between the car's movement and the surrounding spectator atmosphere.

Style

Horizontal, Cinematic, Golden Hour

Techniques

Slow motion

Color
Scarlet
Beige
Pure White
Background

Sports Venue

Context

TVC / TV Commercial

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