Kia: Feel Something Again
Brand
Date
Aug 2018
Description
Kia leans into performance aesthetics with the commercial spot, Feel Something Again. The project captures a red sports sedan navigating a racetrack, combining precision drifting with high-energy crowd reactions to showcase the vehicle in a live-action environment. Produced by MJZ with creative direction from David & Goliath, the spot utilizes cinematic camera angles and golden hour lighting to frame the automotive sequences. Visual effects from The Mill London and editorial work by EXILE support the fast-paced transitions, highlighting the interplay between the car's movement and the surrounding spectator atmosphere.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Slow motion
Industries
Color
Scarlet
Beige
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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