Kia: EV6 Electric
Brand
Date
Jan 2025
Description
Kia’s campaign for the EV6 electric vehicle captures the automotive design through a series of dynamic sequences set against a moody, open landscape. The project leverages cinematic framing and live-action techniques to emphasize the vehicle's aerodynamic profile and LED lighting systems. Produced by Rabbit with creative development by Innocean Australia, the visuals are interspersed with abstract data overlays and sound design by 750mph. The production utilizes high-contrast lighting to highlight the vehicle's movement across reflective terrain.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
VFX / visual effects
Industries
Color
Slate
Jet Black
Background
Street
Context
TVC / TV Commercial
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