Kia
EV6 Electric
Brand
ProjectEV6 Electric
Date
Jan 2025
Description
Kia showcases the performance and design of the EV6 electric vehicle through a dynamic commercial piece. The film captures the SUV navigating a vast, dark landscape, utilizing golden hour light to emphasize its aerodynamic form and modern LED detailing. Produced by Rabbit with creative direction from Innocean Australia, the spot blends live-action technique with abstract data visualizations. Post-production work by Fin Design + Effects, The Noise Diary, and Rabbit, alongside sound design from 750mph, provides a cinematic feel with a distinctly grainy texture.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Slate
Jet Black
Background
Street
Context
TVC / TV Commercial
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