Kia: Break Free
Brand
Date
Nov 2024
Description
The 'Break Free' campaign for Kia introduces the K4 sedan through a cinematic lens, focusing on the vehicle's integration into an urban environment. Produced by Fela with creative input from INNOCEAN Canada, the spot shifts between high-angle city vistas and intimate interior close-ups. Technically driven by a clean live-action aesthetic, the commercial highlights the sedan's exterior lines, LED headlight signature, and cabin technology, including wireless charging and Apple CarPlay compatibility. Post-production and VFX services were provided by Alter Ego, with editorial work by Ghost Edit.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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