Kia: Beautiful Demos - OnBoard Power Generator
Brand
Date
Jan 2024
Description
Kia showcases the utility of its onboard power generator in this automotive commercial, set against a natural woodland landscape. The film highlights the practicality of electric vehicle power as a group of women utilize an EV to operate a hairdryer by a lakeside setting. Developed by agency David & Goliath with production by MJZ, the campaign leans into a natural light aesthetic to ground the live-action demonstration. Additional post-production and creative contributions include Spinach, Parliament, and Trafix, with audio provided by Soundtree and Racket Club.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Royal Blue
Background
Lake
Context
TVC / TV Commercial
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