Kia: Beautiful Demos - Lounge Seats
Brand
Date
Jan 2024
Description
Kia highlights the lounge seating features of its all-electric EV9 in this campaign, focusing on the cabin's versatility and interior appointments. The film transitions from expansive landscape shots to the vehicle's interior, demonstrating power-adjustable seat controls and the tactile quality of the leather upholstery. Developed with agency partners David & Goliath and production company MJZ, the project leans into cinematic lighting and clean framing to present the vehicle's cabin. The work captures the interplay of natural light and the panoramic glass sunroof against the forested surroundings.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
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