Kia
Sea Lion
Brand
ProjectSea Lion
Date
Mar 2026
Description
Kia navigates the intersection of family travel and electric vehicle performance in its 'Sea Lion' commercial. The campaign features a journey across varied coastal and mountainous terrain, highlighting the interior comfort and exterior presence of the SUV. Directed through David & Goliath, the project relies on a cinematic visual approach. The edit utilizes drone footage and live-action technique to ground the driving sequences in expansive, natural daylight environments.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Electric / EV
Color
Forest Green
Background
Road
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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