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Kia: Keep the Adventure Going

Brand
Kia
Date

Jul 2025

Description

Kia’s 'Keep the Adventure Going' automotive campaign highlights the versatility of their electric vehicle range through a series of dynamic driving sequences. Moving from coastal highways to rugged desert landscapes, the spot follows an adventurous road trip narrative that captures both wide-lens cinematic drone footage and intimate interior shots of the vehicle’s navigation systems. Produced by MJZ with creative from David & Goliath, the campaign emphasizes the freedom of travel using a warm, saturated aesthetic. The project integrates live-action technique with high-production value post-work to contrast scenic exterior vistas with the technical capabilities of the vehicle.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries
Electric / EV
Color
Pure White
Jet Black
Background

Road

Context

Advertising Campaign, TVC / TV Commercial

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