Kia
Horse Herder
Brand
ProjectHorse Herder
Date
Feb 2026
Description
Kia America’s 'Horse Herder' project brings an expansive, cinematic approach to automotive advertising. The campaign leans into a rugged, outdoor adventure narrative, positioning the vehicle across varied rural landscapes and agricultural farmland. The visual execution relies on natural light and a desaturated earth-tone palette to unify the drone footage with dynamic tracking shots. By blending aerial perspectives with interior cabin sequences, the work highlights the SUV's capabilities within an action-oriented framework. Creative development for this project was handled by agency David & Goliath.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Background
Mountain
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