Kia: Horse Herder
Brand
Date
Feb 2026
Description
For their latest campaign, Kia America presents Horse Herder, an automotive project that captures the SUV in motion across expansive, rugged rural landscapes. The narrative follows the vehicle through rolling green hills and open fields, integrating dynamic tracking shots with aerial perspectives to frame the vehicle within its environment. Developed by agency David & Goliath, the project relies on a cinematic, desaturated color palette and natural light to maintain an outdoor-focused tone. The imagery leans into drone footage and live-action techniques to emphasize the vehicle's movement through agricultural terrain and mountain ranges.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Background
Mountain
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