KFC The Colonel Lived So We Could Chicken - Obsession 2025

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KFC explores the brand's culinary origins in this cinematic commercial, "The Colonel Lived So We Could Chicken - Obsession." Set within a laboratory environment, the spot leans into a moody aesthetic, using low-key lighting and atmospheric shadows to detail the meticulous process of recipe development. The project was spearheaded by agency Highdive, with production handled by Reset. Through the use of live-action technique and dramatic chiaroscuro, the narrative focuses on the character of Colonel Sanders as he examines scientific glassware and specimens, establishing a deliberate, suspenseful tone.