KFC debuts 'The Colonel's Hacks,' a commercial campaign introducing custom menu combinations to the fast food market. The project features a protagonist in a Colonel Sanders mask set against a moody, saturated red backdrop that leans into a high-contrast aesthetic.
Developed in collaboration with Special New Zealand, Stanley St, and Thompson Spencer, the live-action spot utilizes dramatic studio lighting to frame the product reveal. The creative direction highlights bold promotional typography to emphasize the brand's latest menu offerings.
