KFC: The Colonel's Hacks
Brand
Date
Oct 2025
Description
KFC debuts 'The Colonel's Hacks,' a commercial campaign introducing custom menu combinations to the fast food market. The project features a protagonist in a Colonel Sanders mask set against a moody, saturated red backdrop that leans into a high-contrast aesthetic. Developed in collaboration with Special New Zealand, Stanley St, and Thompson Spencer, the live-action spot utilizes dramatic studio lighting to frame the product reveal. The creative direction highlights bold promotional typography to emphasize the brand's latest menu offerings.
Style
Horizontal, Commercial, Moody, Warm
Industries
Color
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
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