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Brand
KFC
ProjectThe Colonel's Hacks

KFC The Colonel's Hacks 2025

Associated creatives

Special New Zealand
Special New ZealandAgency / Creative
Stanley St
Stanley StAgency / Creative
PHD New Zealand
PHD New ZealandMedia
Thompson Spencer
Thompson SpencerAgency / Creative

Tags

person in colonel maskcolonel maskred hooded sweatshirtred hoodiebig hack burgerkfc burgerchicken burger

Description

This commercial video for KFC's The Colonel's Hacks project features a person wearing a Colonel Sanders mask and a red hooded sweatshirt seated against a moody red backdrop. The character introduces a food hack before revealing the Big Hack Burger, held up to the camera with bold promotional typography. The scene utilizes dramatic studio lighting with a striking red color grading scheme. The project was developed with contributions from agencies Special New Zealand, Stanley St, and Thompson Spencer.