KFC: Not What You Think
Brand
Date
Feb 2024
Description
KFC presents the Chizza in this commercial spot, highlighting the fusion of crispy fried chicken with traditional pizza toppings like marinara, mozzarella, and pepperoni. The visual approach leans into macro photography and live-action techniques, focusing on the textures of the breaded chicken and the melt of the cheese. Developed by agency partners MullenLowe US, the project captures the indulgent nature of the product within a casual, brick-walled environment. The production emphasizes the interplay of ingredients through tight, detailed framing and high-contrast lighting.
Style
Horizontal, Commercial
Techniques
Macro
Industries
Color
Crimson
Pure White
Caramel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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