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Brand
KFC
ProjectNot What You Think

KFC Not What You Think 2024

Associated creatives

MullenLowe US
MullenLowe USAgency / Creative

Tags

kfc chizzachizzafried chicken pizzapepperoni pizzamelted mozzarella cheesecrispy fried chicken

Description

This commercial video for KFC titled Not What You Think showcases the unique Chizza, featuring a base of crispy fried chicken topped with marinara sauce, melted mozzarella cheese, and pepperoni slices. Close-up macro shots highlight the texture of the breaded chicken, the cheese pull, and the branded packaging. A person is seen presenting and reacting to the food in an indoor setting with brick walls. The production utilizes macro and close-up live-action techniques to emphasize the food's indulgent qualities.