KFC
Industrial Tenders
Brand
ProjectIndustrial Tenders
Date
Jun 2025
Description
KFC's 'Industrial Tenders' campaign leans into a bold, high-contrast visual identity to spotlight the texture and preparation of its menu staples. Developed by Havas Paris with production support from Prose On Pixels, the project utilizes a blend of live-action technique and graphic animation to deliver its messaging. The commercial focuses on the product through close-up, saturated cinematography, punctuated by energetic sound design and dynamic typography. The execution relies on quick, punchy edits to maintain pacing, placing the food at the center of a fast-paced advertising storytelling format.
Style
Horizontal, Commercial, Saturated, Graphic
Techniques
Animation
Industries
Fast Food
Color
Crimson
Caramel
Background
Solid Colour
Context
TVC / TV Commercial
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