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KFC: Colonel Bear

Brand
KFC
Date

Nov 2024

Description

KFC debuts Colonel Bear, a whimsical animated commercial that leans into stop-motion animation to bring a honey bear character, reimagined as Colonel Sanders, to life. The project centers on the character as he navigates a series of meticulously crafted miniature sets, ranging from a cozy, fireplace-lit living room to a serene outdoor yard complete with a picket fence. The production utilizes a blend of cinematic live-action techniques, framing the bear within a dollhouse aesthetic that emphasizes intricate furniture and props. Creative direction by Wieden+Kennedy Portland shapes the visual narrative, balancing the character's playful delivery with the tactile quality of the miniature environments.

Style

Horizontal, Cinematic, Clean

Techniques

Animation

Industries
Fast Food
Color
Rust
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

Associated creatives

Lucky Day
Lucky Day
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