KFC: Chicken Sandwich
Brand
Date
Nov 2024
Description
KFC highlights its loaded crispy chicken sandwich in this commercial spot, focusing on the textures and assembly of the meal. The piece features a group of friends reacting to the sandwich, which features bacon and melted cheese, set within a cozy dining environment. Produced by DOMO, the project utilizes warm, directional lighting to emphasize the product's golden-brown coating. The live-action technique captures an indulgent moment, centering on the visual appeal of the ingredients as the focus of the culinary narrative.
Style
Horizontal, Commercial, Warm
Industries
Color
Chocolate
Golden Yellow
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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