KFC
Bucket
Brand
ProjectBucket
Date
Dec 2024
Description
KFC shifts its visual narrative in this commercial spot produced by Filmgraphics and Ogilvy Sydney. Set within the constraints of a dimly lit 1968 dining room, the film employs a cinematic, low-key chiaroscuro aesthetic to contrast formal dining traditions with the arrival of the product. Developing a desaturated, warm color palette, the production centers on the interaction between two diners before the introduction of the brand's signature bucket. Post-production and VFX were managed by Fin Design + Effects to maintain the period-specific atmosphere.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Color
Jet Black
Camel
Pure White
Background
Living Room
Context
TVC / TV Commercial
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