KFC: Bucket
Brand
Date
Dec 2024
Description
This KFC campaign centers on a 1968-set dining room scene, contrasting a traditional, muted interior with the arrival of a bucket of chicken. The spot utilises a live-action technique to establish a quiet, period-specific narrative within a domestic space. Developed by Ogilvy Sydney, the film leans into a low-key chiaroscuro aesthetic. The cinematic, desaturated visual palette emphasises the transition between the formal, dark atmosphere of the dining room and the introduction of the product.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Camel
Pure White
Background
Living Room
Context
TVC / TV Commercial
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