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Brand
KFC
ProjectA transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience.

KFC A transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience. 2023

Associated creatives

BASIC/DEPT®
BASIC/DEPT®Agency / Creative

Tags

kfc mobile appmobile app interfacekfc ordering platformfried chicken burgerapp interfaceordering platform

Description

This video animation presents a transformed digital ordering platform for KFC, developed in collaboration with agency BASIC/DEPT. The split-screen format juxtaposes dynamic, close-up footage of crispy fried chicken sandwiches and meals against clean mobile app screen recordings showing menu selection and checkout features. Bold typographic elements scroll across the crimson backdrop, highlighting convenience and speed. The visual pacing is brisk and modern, emphasizing seamless user experience and brand identity.