Logo

Kenzo: KENZO BOKE 2.0

Brand
Kenzo
Date

May 2024

Description

Kenzo presents the Boke 2.0 campaign, a series of studio portraits showcasing the latest iterations of the brand’s signature floral motif. Captured by photographer Antoine Harinthe, the imagery leans into a clean, editorial aesthetic, utilizing precise directional lighting to highlight the textures of the apparel, from quilted jackets to logo-branded essentials. The project features a consistent vertical composition against minimalist gradient backdrops. The styling, led by Patrick Welde, emphasizes the graphic elements of the collection, supported by grooming from hair stylist Alexander Soltermann and makeup artist Mayumi Oda. The work employs a range of light treatments, alternating between cool-toned low-key / chiaroscuro techniques and softer, natural-light studio setups.

Style

Editorial, Vertical, Cool

Techniques

Low-key / chiaroscuro

Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Background

Gradient

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by