Kenzo presents the Boke 2.0 campaign, a series of studio portraits showcasing the latest iterations of the brand’s signature floral motif. Captured by photographer Antoine Harinthe, the imagery leans into a clean, editorial aesthetic, utilizing precise directional lighting to highlight the textures of the apparel, from quilted jackets to logo-branded essentials.
The project features a consistent vertical composition against minimalist gradient backdrops. The styling, led by Patrick Welde, emphasizes the graphic elements of the collection, supported by grooming from hair stylist Alexander Soltermann and makeup artist Mayumi Oda. The work employs a range of light treatments, alternating between cool-toned low-key / chiaroscuro techniques and softer, natural-light studio setups.
