Kenzo

Sep 2025

The Kenzo Fall 2025 ad campaign serves as a masterclass in urban storytelling, expertly blending high-fashion sensibilities with the raw, uncompromising aesthetic of street-level documentary photography. Creative directors Nigo and Lina Kutsovskaya lean into a narrative of youthful spontaneity, transforming the bustling landscape of New York City into a canvas for a collection that thrives on textural juxtaposition. Throughout the series, the imagery captures a distinct interplay between structured tailoring and playful, graphic-heavy casualwear, utilizing a bold editorial approach to define the house's current trajectory. Photographer Bruce Gilden frames the subjects against the city’s gritty architecture, masterfully employing natural light to emphasize the tactile qualities of mohair, satin, and faux fur against concrete and steel. These compositions, ranging from intimate portraits to dynamic lifestyle shots, utilize low-key chiaroscuro techniques to heighten the emotional resonance of the clothing. By capturing models like Aina Magraner, Ashley Lauren, and Cole Mohr in mid-stride, the campaign feels less like a traditional commercial effort and more like a candid, cinematic study of urban life. The result is an evocative portfolio that bridges the gap between luxury fashion houses and the lived-in reality of the street, ensuring the collection feels both aspirational and deeply grounded in the pulse of metropolitan culture.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion