Kenzo Fall 2025 Ad Campaign 2025

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This image captures an urban ad campaign shoot for Kenzo's Fall 2025 collection, photographed by Bruce Gilden in New York City. Two models stand side by side on a bustling city street, wearing matching white graphic t-shirts and custom baseball caps. The male model on the left wears a light blue cap and a tee featuring a pink cartoon rabbit graphic with the text LUCKY ME!, while the female model wears a pink cap and a tee with a blue cartoon rabbit graphic and LUCKY YOU! text. The direct, high-contrast flash lighting creates sharp definition against the blurred architectural background of New York street buildings. Tattoos are visible on the arms and neck of the male model, adding a raw, documentary-style edge to the composition.