Kelland

Sep 2025

The campaign for Kelland and NXSTY’s SEASONS EP centers on a cohesive visual identity that balances raw, industrial textures with precision-led graphic design. Led by creative director Matija Gabrilo, the project spans both digital promotional assets and physical merchandise, utilizing a stark monochrome palette punctuated by vibrant magenta and purple chromatic accents. The design language leverages a mix of collage and grainy, high-contrast imagery to evoke a tactile, lo-fi aesthetic. Typography plays a central role throughout the project, with tracklists and technical metrics formatted into structured layouts across album covers and apparel, including crewneck t-shirts and fleece hoodies. This technical, minimalist approach bridges the gap between traditional music distribution and contemporary electronic merchandise.

Typography

Music