Kelland: SEASONS - EP Campaign
Brand
Date
Sep 2025
Description
For the SEASONS EP campaign, Kelland and NXSTY collaborated on a visual identity led by creative director Matija Gabrilo. The project encompasses a suite of digital assets and apparel design, blending gritty, grainy textures with high-contrast typography to reflect an electronic music aesthetic. The visual language leans into a collage-heavy approach, featuring metallic and mineral scan artifacts accented by vibrant magenta and purple chromatic fringes. The design system carries across both promotional digital graphics and physical merchandise, including crewneck t-shirts and fleece hoodies, which balance minimalist layouts with structured tracklist information.
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