KEEN’s move into trail running: Brand Identity

Sep 2026

KEEN expands its presence into the trail running category with a comprehensive brand identity and campaign project. Led by design work from Mac Moss Studio and 3D execution by James Kittel, the project integrates technical performance indicators with a rugged, outdoor aesthetic. The visual system bridges the gap between athletic functionality and industrial design, utilizing 3D render / CGI and motion graphics to articulate footwear features such as cushioning and abrasion resistance. The campaign blends live-action photography with a monochromatic, futuristic design language. By layering instructional iconography and blueprint-style vector graphics over both outdoor action imagery and tactile studio elements, the brand establishes a high-performance narrative. Motion design by Mac Moss Studio reinforces this approach, employing scanline effects and animation to detail the structural evolution of the product line.

Horizontal, Commercial

Advertising Campaign