KEEN’s move into trail running

Sep 2026

KEEN introduces a technical identity for its foray into the trail running footwear category. The brand identity project, developed by Mac Moss Studio with 3D design by James Kittel, merges rugged outdoor performance with a distinct, data-driven aesthetic. The visual system leverages a palette of dark monochrome and earthy tones, incorporating 3D render and motion graphics to emphasize technical specifications like outsole lug patterns and energy cushioning. Techniques such as CRT scanline effects and emboss-deboss textures ground the identity in a tactile, industrial framework. The project balances live-action trail sequences with blueprint-style animations that detail product features, creating a cohesive narrative across static campaign imagery and digital motion assets.

Horizontal, Commercial

Footwear

Advertising Campaign