KEEN’s move into trail running Brand Identity 2026

Description

A close-up view of a stainless steel tumbler held in a hand outdoors under directional natural sunlight. The brushed metal surface of the cup displays an engraved KEEN graphic logo alongside the text APR MAE. Strong specular highlights run vertically down the cylindrical metallic surface, casting soft shadows across the blurred gravel ground and scattered leaves behind it.

Style

Vertical, Commercial, Tactile, Clean

Techniques

Hard Light

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign