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BrandKEEN’s move into trail running
ProjectBrand Identity
A male runner wearing a hydration vest and athletic shorts strides up a steep, rocky hill, framed by foreground rocks with the KEEN logo.

KEEN’s move into trail running Brand Identity 2026

Associated creatives

Mac Moss Studio
Mac Moss StudioDesign
James Kittel
James Kittel3D
Mac Moss Studio
Mac Moss StudioMotion

Tags

black male trail runnerblack male runnermale trail runnertrail runnerrunnerhydration vestrunning vesttrail running shoesrunning shoes

Description

Brand identity campaign imagery for KEEN trail running, featuring design work by Mac Moss Studio and 3D work by James Kittel. A male athlete runs up a steep, grassy mountain incline between textured rock formations. The runner wears a black activewear outfit, hydration vest, cap, and technical trail shoes. A stylized pale green KEEN logo and outdoor iconography are overlaid across the lower right frame.

Style

Horizontal, Commercial, Action, Earthy

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (50%)
Taupe (20%)
Off-White (20%)

Background

Mountain

Context

Advertising Campaign