KEEN’s move into trail running Brand Identity 2026

Description

This motion design piece presents a technical grid of animated icons and feature labels against a dark green CRT scanline display, developed for KEENs move into trail running brand identity project. The grid showcases various footwear attributes including roomy toebox, high energy cushioning, heel strike zone, and abrasion resistance through glowing vector graphics and symbols. Created by Mac Moss Studio with 3D design by James Kittel and motion graphics by Mac Moss Studio, the video employs a retro digital aesthetic with subtle scanline artifacts and monochromatic styling. The layout systematically details product performance indicators in an instructional, blueprint-like manner.