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BrandKEEN’s move into trail running
ProjectBrand Identity
Silhouette of a trail runner in a cap against a warm sepia sky overlaid with a white shoe sole tread graphic.

KEEN’s move into trail running Brand Identity 2026

Associated creatives

Mac Moss Studio
Mac Moss StudioDesign
James Kittel
James Kittel3D
Mac Moss Studio
Mac Moss StudioMotion

Tags

trail runner silhouettetrail runnerrunner silhouetteshoe tread graphicoutsole illustrationfootwear outlinerunning caprunning vest

Description

A low-angle silhouette captures a trail runner in an athletic cap and running vest looking upward against a warm, atmospheric sepia sky. Superimposed across the subject's torso is a detailed, textured graphic outline of an outsole tread pattern. The composition blends dark low-key subject styling with technical footwear design line work.

Style

Horizontal, Commercial, Graphic, Warm

Techniques

Low-key / chiaroscuro

Industries

Footwear

Color

Jet Black (70%)
Medium Grey (30%)

Background

Overcast Sky

Context

Advertising Campaign