Kaldor Public Art Projects: Brand Identity
Date
Dec 2020
Description
MAUD developed a comprehensive brand identity for Kaldor Public Art Projects, anchored in the commemorative 'Making Art Public' exhibition. The project integrates a minimalist aesthetic across physical and digital touchpoints, including exhibition posters, mobile interfaces, and motion graphics. The visual system leans into a clean grid-based structure, utilizing monochromatic typography and precise linework to organize historical archival imagery. This approach creates a cohesive graphic design language that highlights fifty years of public art installations, while subtle metallic gold accents provide a refined finish for printed collateral.
Style
Horizontal, Minimalist, Clean, Commercial
Techniques
Typography
Color
Pure White
Jet Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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