Kaldor Public Art Projects
Brand Identity
ProjectBrand Identity
Date
Dec 2020
Description
The brand identity for Kaldor Public Art Projects, crafted by MAUD, translates five decades of historical exhibition data into a cohesive visual system. The design leverages a rigid grid and minimalist typography to organize archival photography and event-specific documentation across both physical collateral and digital interfaces. The project maintains a consistent monochromatic palette, punctuated by occasional metallic accents. By prioritizing clean layouts and negative space, the identity balances the weight of historical documentation with a contemporary, structured aesthetic suitable for modern cultural programming.
Style
Horizontal, Minimalist, Clean, Commercial
Techniques
Typography
Color
Pure White
Jet Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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