MAUD developed a comprehensive brand identity for Kaldor Public Art Projects, anchored in the commemorative 'Making Art Public' exhibition. The project integrates a minimalist aesthetic across physical and digital touchpoints, including exhibition posters, mobile interfaces, and motion graphics.
The visual system leans into a clean grid-based structure, utilizing monochromatic typography and precise linework to organize historical archival imagery. This approach creates a cohesive graphic design language that highlights fifty years of public art installations, while subtle metallic gold accents provide a refined finish for printed collateral.
