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Brand
Kaldor Public Art Projects
ProjectBrand Identity

Kaldor Public Art Projects Brand Identity 2020

Associated creatives

MAUD
MAUDGraphic Design

Tags

brand identity animationbrand identityidentity animationgrid system layoutgrid systemarchival photographyhistorical photographs

Description

This animated video showcases a minimalist brand identity project for Kaldor Public Art Projects, designed by MAUD. The sequence features a clean light grey background populated by thin intersecting grid lines that structure the layout. Archival black and white photographs appear within the grid system, depicting historical public art installations and scenes. The typography and layout elements animate smoothly across the canvas, highlighting chronological markers from 1969 to 2019. The overall aesthetic is clean, structured, and modern, reflecting contemporary graphic design principles.