Amplitel: Brand Identity

Brand

Date

May 2022

Description

Amplitel's brand identity, developed by MAUD, focuses on a high-contrast monochrome aesthetic that signals professional infrastructure. The project encompasses a full suite of collateral, from physical business cards on raw concrete surfaces to industrial product design featuring branded safety equipment. Digital applications lean into minimalist motion graphics and 3D render/CGI techniques. Screen-based assets, including website layouts and smartphone interfaces, prioritize clean typography and structured data display to communicate the company's core telecommunications services. The identity system is anchored by precise sans-serif lettering and geometric logo marks, which are presented through fluid UI transitions and rhythmic, low-key animation sequences.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Color

Jet Black

Context

Brand Film / Corporate Video

Associated creatives

MAUDGraphic Design

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Amplitel: Brand Identity

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