Tropicália: Brand Identity
Brand
Date
Mar 2022
Description
Tropicália’s brand identity system balances modernist graphic design with a warm, artisanal aesthetic. The visual language centers on a clean typographic hierarchy, pairing bold serif lettering with intricate botanical motifs that reflect the company's heritage in coffee roasting. Executed through a mix of minimalist print collateral and CGI product renderings, the identity utilizes a palette of terracotta, cobalt blue, and cream. The project spans stationery design and packaging, often contrasted against neutral textures like concrete or natural light settings to ground the brand in both corporate and café environments.
Style
Horizontal, Commercial, Clean, Minimalist
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