Tropicália

Mar 2022

The brand identity for Tropicália, a specialty coffee roaster, establishes a visual system centered on typographic hierarchy and minimalist design. Executed by S&Co., Tilgner-Kempf, Sofia Pusa, Fernando Farfán, and MAUD, the project spans digital collateral, print stationery, and product packaging design. The identity leans into a clean, modern aesthetic, utilising a palette of pastel tones and deep cobalt blue set against contrasting textures like raw concrete and polished wood. The system incorporates bespoke illustrations of botanical and mountainous motifs, which are brought to life through motion graphics. Across the stationery and coffee pouches, the design relies on professional, editorial-style layouts and 3D rendering to maintain a cohesive commercial presence.

Horizontal, Commercial, Clean, Minimalist