Jo Malone
Gifting
Mar 2025
Jo Malone’s Gifting project is an editorial campaign that brings a theatrical, whimsical narrative to the fragrance and beauty sector. Photographed by Samuel Bradley, the series features models posing against iconic London architecture, including Georgian townhouses and traditional double-decker buses. Fashion styling by Gerry O'Kane and set design by Andy Hillman anchor the aesthetic in a high-contrast, monochrome palette, while the signature cream and black packaging serves as a central visual motif. The production also features hair styling by Mari Ohashi, makeup by Rebecca Wordingham, casting by Holly Cullen, and manicure work by Adam Slee, with model Patrycja Piekarska appearing on camera. Executed with natural light, the campaign maintains a clean, polished look throughout the set of editorial imagery.
Editorial, Vertical, Warm, Clean
Natural light
Fragrance
Residential Building
Advertising Campaign
