Jo Malone: Gifting
Brand
Date
Mar 2025
Description
Jo Malone presents a campaign for its Gifting collection, shot by photographer Samuel Bradley. The editorial work leans into a theatrical, quintessentially British aesthetic, utilizing natural light and clean shadows to highlight the brand's signature cream and black packaging. Featuring model Patrycja Piekarska, the imagery captures whimsical scenes set against classical London architecture. The production incorporates fashion styling by Gerry O'Kane, set design by Andy Hillman, and hair and makeup by Mari Ohashi and Rebecca Wordingham, respectively. The visuals emphasize a high-contrast monochromatic palette across the campaign.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Residential Building
Context
Advertising Campaign
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