Jo Malone introduces the Scarlet Poppy Cologne Intense fragrance through a cinematic commercial film. Produced by Consulate and Shiny Projects, the piece leans into an atmospheric mood, set within an ornate interior space populated by antique furnishings and layered floral arrangements.
The project employs low-key lighting and rich color grading, with models interacting with red rose petals and diffusers throughout the sequence. The work relies on live-action techniques to emphasize the sensory nature of the fragrance campaign.
