Jo Malone

May 2025

Jo Malone’s Home Glorious Home campaign in the fragrance and beauty industry presents a series of surreal, editorial vignettes set within sprawling, verdant landscapes. Directed and photographed by Samuel Bradley, the project utilizes artistic set design and visual effects to juxtapose domestic elements like classical urns, grand facades, and bathtub sailboats with natural outdoor settings. The aesthetic is defined by high-fashion styling from Harry Lambert, which incorporates bold striped patterns and top hats against the clean, warm tones of natural light. Hair styling by Mari Ohashi, makeup by Niamh Quinn, and manicures by Adam Slee complete the editorial look, while set designer Rory Mullen provides the ornate structural elements that ground the imagery's whimsical narrative.

Vertical, Warm

Natural light

Fragrance

Advertising Campaign