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Jo Malone: Cologne Intense | Editor's Cut

Date

Jun 2025

Description

Jo Malone presents the 'Cologne Intense | Editor's Cut,' a cinematic fragrance campaign that leans into an atmospheric, high-end aesthetic. Through a series of vignettes, the project explores textures and interior details, utilizing moody colour grading and low-key / chiaroscuro lighting to define the visual language. Produced by Consulate and Shiny Projects, the work captures a sequence of intimate, live-action performances. The production makes use of warm, atmospheric lighting to highlight ornate set design, blending antique furniture and floral motifs to maintain a consistent, luxurious tone across the edit.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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