Jo Malone
Raspberry Ripple
Brand
ProjectRaspberry Ripple
Date
Jun 2025
Description
Jo Malone presents Raspberry Ripple, a fragrance commercial captured by photographer and director Samuel Bradley. The campaign channels a coastal aesthetic, featuring a focus on tactile textures and vibrant color palettes. The imagery leans into a naturalistic approach, utilizing warm natural light to highlight the intricate details of the crochet knit and the glossy, melting elements of the subject matter. This vertical commercial production positions the product within a sun-drenched, seaside environment.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Fragrance
Color
Blush
Pure White
Crimson
Background
Ocean
Context
Advertising Campaign
Associated creatives
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