Jo Malone’s Raspberry Ripple campaign brings a tactile, sun-drenched aesthetic to the brand’s fragrance line. The visuals, directed and photographed by Samuel Bradley, lean into a high-contrast, coastal narrative that emphasizes texture through crochet elements and melting summer iconography.
Captured in natural light, the campaign balances product placement with stylized lifestyle imagery. The execution leans on vibrant, warm color palettes and clear, graphic compositions to define the product within a seasonal context.
