Jo Malone: Care
Brand
Date
Mar 2025
Description
Jo Malone’s 'Care' commercial features intimate self-care rituals set against an earthy, minimalist bathroom environment. The project centers on the tactile nature of fragrance and beauty products, highlighting the interplay between marble surfaces, skincare textures, and soft water streams. Directed with a focus on tranquility, the cinematography uses gentle pacing and natural light to maintain a clean, cinematic aesthetic. Post-production and visual effects were handled by Wild Island Films to refine the warm color palette and atmosphere of the piece.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light, Soft Light
Industries
Background
Bathroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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