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Sandra Choi

Creative Director

Pearls of Wisdom

Model in grey suit wearing pearl necklaces and embellished heels for Jimmy Choo campaign

Model in black leather jacket and skirt holding an organic white handbag for Jimmy Choo Pearls of Wisdom campaign

Model from behind in black leather outfit holding a pearl-like sculptural clutch for Jimmy Choo against black background.

Close-up of legs wearing satin mules with jewelled floral embellishments against a white background

Model wearing patterned blouse, pearl necklaces, and holding a fringed handbag against a white background for Jimmy Choo.

Black and white fashion portrait of a woman holding an embellished fringe handbag with pearl necklace for Jimmy Choo.

Model wearing a tan one-shoulder dress holding a black embellished clutch for Jimmy Choo against a white background

Jimmy Choo Autumn 2026 Men's Campaign

Black leather tote bag with silver stud details resting on a curved reflective chrome surface against a minimal white wall.

Pair of black leather loafers placed upright against a dark creased leather background.

Model wearing black leather shoes and trousers reflected in a low curved mirror indoors

A male model reclining on a beige leather couch wearing a dark leather jacket, grey trousers, and black loafers.

Model lounging on a beige leather daybed wearing a dark leather jacket, grey trousers, and black loafers beside a black leather duffel bag.

Jimmy Choo Introduces The Wardrobe Collection

Close-up of a person wearing white slingback heels and a white bucket handbag against a concrete wall for Jimmy Choo.

Model in denim jacket and jeans leaning against a concrete wall wearing black heels and sunglasses

Model seated on a metallic stool wearing a black leather jacket and boots against a textured concrete wall.

Model kneeling on a white carpet holding a black handbag with pointed-toe pumps against a textured concrete wall.

Model holding a black leather clutch against a textured grey wall for Jimmy Choo

Model seated in a wire chair wearing light trousers and holding a dark clutch bag against a textured wall

Model in camel trench coat and denim shorts holding black handbag against concrete wall

Model posing against a concrete wall with a wire chair, wearing light denim jeans and black pointed heels for Jimmy Choo.

Jimmy Choo Wardrobe 26/27 w Devon Le ...

Close-up of legs wearing black patent leather pointed-toe Jimmy Choo stiletto pumps beside a reflecting pool in black and white.

Model Devon Lee Carlson wearing a navy bodysuit and tall black leather boots standing in an industrial concrete room

Devon Lee Carlson poses in a denim jacket, matching jeans, sunglasses, and black heels against a concrete wall for Jimmy Choo.

Model's legs in sheer black tights and glossy black pointed-toe Jimmy Choo stiletto pumps, styled with a plush beige fur coat.

Devon Lee Carlson wearing a blue denim shirt, jeans, and black platform heels behind a fluted acrylic screen for Jimmy Choo.

Devon Lee Carlson wearing a blue denim jacket, matching jeans, and sunglasses while holding a cream Jimmy Choo clutch against concrete.

Close-up of a foot wearing a white patent slingback stiletto heel and red pants against a concrete wall for Jimmy Choo.

Devon Lee Carlson seated in a white wire chair holding a black leather clutch bag against concrete walls for Jimmy Choo.

Fall 2026 men's Ad Campaign

Close-up of a model standing on gravel wearing embroidered black leather shoes, dark trousers, and a long dark trench coat.

Alfie Nickerson walks along a tree-lined dirt path wearing a long dark overcoat and black boots, looking back over his shoulder.

Model Alfie Nickerson wearing a grey tailored suit and sunglasses holding a bouquet of flowers in a garden setting.

Model wearing dark pinstripe trousers and polished black leather dress shoes standing on mossy stone pavers holding foxgloves.

Alfie Nickerson smiling in dark sunglasses and a grey pinstripe suit holding a navy canvas tote bag outdoors for Jimmy Choo.

Autumn 2026 Campaign

Model Africa Garcia lounging on a white shearling chair in an ornate room wearing wide-leg jeans, black blazer, and Jimmy Choo heels.

Model Africa Garcia wearing a pale peach mini dress and bright blue heels standing before ornate paneled doors on a parquet floor.

Model wearing a black leather jacket, sunglasses, and knee-high boots standing by a glass desk in an ornate room.

Model Africa Garcia seated on a marble fireplace mantel holding a yellow spotted handbag while wearing a satin bralette and pointed shoes.

Model Africa Garcia reclining on a stone bench in a brown leather trench coat, sheer black tights, and black heels against a warm wall.

Model wearing a black tailored blazer, lace-trimmed top, and faded grey jeans, holding a sparkling drawstring bucket handbag.

A large burgundy fringe leather shoulder bag rests diagonally on a tan leather armchair in front of a panelled interior door.

Model Africa Garcia in a belted brown leather trench coat, sheer black stockings, and black kitten heels holding a dark handbag.

Fall 2026 Campaign

Model in black dress and tall leather boots lying on a carpeted floor beneath an ornate gold molding for Jimmy Choo Fall 2026 Campaign.

Model Africa Garcia seated on a marble mantelpiece holding a yellow patterned handbag for Jimmy Choo Fall 2026 campaign

Model Africa Garcia seated in an office chair holding a black handbag for Jimmy Choo Fall 2026 Campaign

Model seated in an interior room wearing patent black boots and a leather jacket, holding a burgundy fringed handbag for Jimmy Choo.

Model wearing a black dress and boots lying on the floor under an ornate gilded console table for Jimmy Choo Fall 2026 Campaign

Model in brown leather trench coat leaning against a stone balustrade holding a black handbag for Jimmy Choo Fall 2026 campaign.

Fall 2026 Ad Campaign

Model Africa Garcia poses against a stone balustrade wearing a brown belted coat, sheer black tights, and black pointed kitten heels.

Model reclining on carpet in black mini dress, knee-high boots, and sunglasses with a burgundy handbag in front of a gilded console.

Model wearing black leather jacket and tall boots seated in a classical interior holding a burgundy fringed handbag for Jimmy Choo.

A woman seated in a black office chair holding a handbag, wearing a dark blazer, denim jeans, and black slingback heels.

Model Africa Garcia in a satin bralette holding a yellow patterned bag while seated on a marble mantelpiece.

Summer 2026 Ad Campaign

Model wearing a black one-shoulder top and sandals lying on sand at night outdoors

Two female models seated outdoors on rocky terrain wearing designer clothing and strappy sandals for Jimmy Choo ad campaign

Model wearing blue heels and light shorts with legs raised against a desert landscape background

Two women lying on the floor with legs raised against a window showing a desert landscape for Jimmy Choo.

Model lying on the floor wearing tortoiseshell mules and a dark swimsuit against a rocky desert landscape background

Model crouching by a pool with desert and mountains visible in the background for Jimmy Choo summer campaign.

Close-up of legs wearing brown strappy sandals with a motorcycle and desert rock backdrop for Jimmy Choo.

Woman posing on a blue and white dirt bike outdoors wearing black trousers and sandals with a modern building in the background

Paradise Cove | Jimmy Choo Riviera 2 ...

Model standing with back to camera wearing black bikini bottoms and holding red gingham shoes against a coastal background

Model holding blue and white gingham handbag with gold chain strap, wearing beige trench coat and light mules.

Model standing outdoors in front of a modern glass building holding a blue and white patterned handbag for Jimmy Choo Riviera

Close-up shot of a model walking wearing red and white patterned shoes for Jimmy Choo Riviera campaign.

Model holding a red and white gingham wedge shoe while leaning against a balcony overlooking the ocean.

Model in beige coat carrying a blue and white patterned handbag outdoors at dusk

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