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Brand
Jackalope
ProjectDoot Doot Doot & Flaggerdoot Campaign
Close-up of a purple kohlrabi vegetable with large green leaves and visible roots against a solid black background.

Jackalope Doot Doot Doot & Flaggerdoot Campaign 2021

Associated creatives

Rebecca Newman
Rebecca NewmanPhotographer

Tags

purple kohlrabikohlrabi vegetablekohlrabi bulbpurple kohlrabi bulbgreen leavesvegetable roots

Description

This commercial image created by Rebecca Newman for the Jackalope Doot Doot Doot and Flaggerdoot Campaign features a single purple kohlrabi specimen as the central hero object. The vegetable displays a glossy bulb with striking purple stems and extensive, ruffled green leaves showing minor insect damage. Fine, wispy root fibers dangle from the base against a deep, uniform black background. The lighting is direct and dramatic, emphasizing the rich textures and saturated natural colors of the produce.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

CPG / Packaged Food

Color

Forest Green (50%)
Plum (30%)
Nude / Sand (20%)

Background

Black Seamless

Context

Advertising Campaign