IRFU, Vodafone: Green Wave - Irish Women's Rugby
Date
Sep 2025
Description
IRFU and Vodafone team up for the 'Green Wave' campaign, a sports commercial spotlighting the momentum of Irish Women's Rugby. The project captures the dedication of the athletes and the communal excitement of supporters through a series of energetic, documentary-style vignettes. Produced with creative lead 53Six, the film utilizes handheld camera movements and natural lighting to emphasize an authentic, grounded perspective. The narrative centers on connection and intensity, moving from the locker room to the pitch with a focus on live-action techniques.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Forest Green
Pure White
Jet Black
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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