Schweppes’ campaign “Extra since 1783” leans into a juxtaposition of historical aesthetics and eccentric modern details. The commercial, produced by TUNA + ICON, frames a series of stylized vignettes that alternate between a candlelit, opulent banquet scene and bright, sunlit sequences on a European street.
Featuring live-action techniques, the project balances warm interior lighting with vibrant daylight to ground its playful visual narrative. Creative direction from the team at Philipp und Keuntje drives the aesthetic shift between the period-costumed dining room and the contemporary outdoor scenes.
