Brand
ProjectThe New Normal
Instyle The New Normal 2024
Associated creatives
Tags
Description
Captured by photographer Tim Ashton with styling by Rachel Wayman, this black-and-white editorial image for Instyle's The New Normal project features a woman moving dynamically across an open lawn. She wears a heavily ruffled and patterned long-sleeved dress, her body captured mid-stride with arms slightly flared and head turned upward. The natural outdoor setting includes a stretch of grass bordered by towering, densely manicured hedges under a bright sky. Hair styling by Graham Nation and make-up by Lilly Keys complement the naturalistic, high-contrast aesthetic. APRH Productions handled production for the shoot.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Garden
Context
Advertising Campaign, Editorial