Brand
ProjectThe New Normal

Instyle The New Normal 2024
Associated creatives
Tags
Description
Captured outdoors under bright natural daylight, this fashion editorial image for Instyle's project The New Normal features a model posing near a large green dinosaur structure and desert terrain. The model wears a white, red, and blue striped long-sleeve sweater paired with a long red maxi skirt and white sunglasses. The composition is vertical, emphasizing the vibrant contrast between the model's wardrobe and the surrounding landscape. The shot was photographed by Tim Ashton with styling by Rachel Wayman, hair by Graham Nation, and makeup by Lilly Keys.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (20%)
Scarlet (40%)
Pure White (40%)
Background
Desert
Context
Editorial
