Instagram: WAVE 4 "SHARE"
Brand
Date
Sep 2025
Description
Instagram's WAVE 4 SHARE campaign explores daily connectivity, centering on a user navigating domestic scenarios. Through a series of vignettes, the commercial video captures everyday interactions—from a quiet moment in a tiled bathroom to preparing drinks in a sunlit kitchen. Produced by Oruga Cine with creative input from GUT Mexico City, the project leans into a clean, live-action aesthetic. The visual narrative maintains a warm tone throughout, grounding the digital-focused messaging in tangible, human-centric environments.
Style
Vertical, Commercial, Warm, Clean
Industries
Color
Mustard
Pure White
Background
Kitchen
Context
TVC / TV Commercial
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