Instagram's 'First Crush' is a 15-second commercial campaign that explores digital social media interaction. The film centers on young users engaging with candid selfie stories and interactive stickers, highlighting the platform’s connection-focused features.
Developed by agency Johannes Leonardo, the project leans into a fast-paced aesthetic featuring vibrant smartphone interface overlays. The visual composition relies on live-action techniques to capture personal, everyday moments with an upbeat, modern energy.
Sound design and music composition for the piece were provided by Yessian Music, which anchors the project’s kinetic pacing and contemporary feel.
