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Brand
Instagram
ProjectWAVE 4 "SHARE"

Instagram WAVE 4 "SHARE" 2025

Associated creatives

GUT Mexico City
GUT Mexico CityAgency / Creative
Oruga Cine
Oruga CineProduction
Oruga Cine
Oruga CinePost Production / VFX

Tags

man in yellow shirtyellow shirtman using smartphoneman holding smartphoneman in kitchenman preparing beverage

Description

This commercial video for Instagram's WAVE 4 SHARE campaign features a man in a light yellow shirt and white t-shirt navigating daily scenarios in a domestic environment. The narrative follows him using his smartphone in a tiled bathroom, opening a refrigerator, and preparing a beverage in a kitchen with a blender and fresh fruit. The scenes blend natural light with clean indoor settings, highlighting social connectivity and sharing. The production was created by GUT Mexico City, with production and post-production by Oruga Cine.