Instagram: Lessons Learnt
Brand
Date
Oct 2025
Description
Instagram explores the intersection of digital culture and travel in 'Lessons Learnt,' a short-form video project crafted by Creative X from Meta and production house Untold Fable. The project leans into relatable humor, centering on the shared experience of travel through the lens of social media usage. The narrative uses live-action techniques to portray authentic interactions in casual environments like airport terminals and outdoor cafés. By focusing on candid expressions and modern digital habits, the project maintains a clean, vertical aesthetic optimized for mobile platforms.
Style
Lifestyle, Vertical, Clean
Industries
Color
Navy
Pure White
Crimson
Context
Social Media / Short Form Video
Associated creatives
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