Instagram's WAVE 4 "FOLLOW" campaign focuses on the digital platform's community-driven connection tools through a series of intimate, home-based scenarios. Featuring young women in domestic settings, the live-action commercial leans into a relaxed, authentic aesthetic.
Produced by Oruga Cine with creative development from GUT Mexico City, the spot integrates social media UI overlays with warm, nostalgic visuals. The project captures social engagement within a comfortable living space, highlighting user interactions through a vertical format.
