Instagram: WAVE 4 "FOLLOW"
Brand
Date
Sep 2025
Description
Instagram's WAVE 4 "FOLLOW" campaign focuses on the digital platform's community-driven connection tools through a series of intimate, home-based scenarios. Featuring young women in domestic settings, the live-action commercial leans into a relaxed, authentic aesthetic. Produced by Oruga Cine with creative development from GUT Mexico City, the spot integrates social media UI overlays with warm, nostalgic visuals. The project captures social engagement within a comfortable living space, highlighting user interactions through a vertical format.
Style
Vertical, Commercial, Warm, Nostalgic
Industries
Color
Golden Yellow
Plum
Pure White
Background
Living Room
Context
TVC / TV Commercial
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