Instagram

Feb 2026

Instagram's 'Different Worlds' campaign, produced by animation studio BIEN, captures a series of vibrant, 3D animated vignettes set across various Indian landscapes. The narrative follows stylized characters through bustling urban markets and coastal environments, utilizing a distinct pink and purple color palette to anchor the visual world. The commercial leans into high-energy character animation and playful 3D render techniques. The project integrates the Instagram Reels interface into its sequences, bridging the gap between platform identity and creative storytelling. Creative direction and production, including the immersive sound design, were led by the team at BIEN.

Vertical, Commercial, playful, Warm

Animation, 3D render / CGI

Apps & Digital Platforms

3D Rendered Scene

Advertising Campaign, Brand Film / Corporate Video