Instagram: WAVE 4 "CREATE"
Brand
Date
Sep 2025
Description
Instagram's 'WAVE 4: CREATE' project is a dynamic campaign centered on the accessibility of content creation. Through a series of vibrant point-of-view shots, the film documents everyday scenarios, such as documenting meals in restaurants, walking dogs, and urban exploration, to demonstrate how smart technology integrates into daily life. The creative direction, led by GUT Mexico City, utilizes a live-action technique to achieve an authentic, fast-paced aesthetic. With production and post-production handled by Oruga Cine, the vertical-format film captures spontaneous, hands-on moments that mirror the flow of social media engagement.
Style
Vertical, Commercial, Action
Industries
Context
TVC / TV Commercial
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